News

UNWTO Expresses Condolences on Death of Former Spanish Prime Minister Leopoldo Calvo Sotelo Madrid, 5 May 2008 The UNWTO deeply regrets the death of Leopoldo Calvo-Sotelo. The former Prime Minister of Spain was involved in the UNWTO’s activities to advance the study and promotion of tourism as an economic sector of decisive importance and as a force for social cohesion. In his capacity as Chairman of the Board of Trustees of the Antonio de Nebrija University in Madrid (a UNWTO Affiliate Member), Mr. Calvo-Sotelo provided crucial support for the launching of the first doctoral programme in Tourism created by the UNWTO. Mr. Calvo-Sotelo served as prime minister of Spain following the failed coup attempt of 23 February 1981 and until the following government took office in December 1982. It was in the 1980s that Spain solidified its leadership position in world tourism and it has since grown at a sustained pace. Revenues from tourism not only contributed to the country’s economy, as the activity created jobs and generated resources to finance imports and investment; the rise of tourism also contributed to the consolidation of democracy in Spain. Today, Spain is the world’s second biggest tourism destination, with more than 59 million international tourist arrivals in 2007 and revenues representing 11% of its gross domestic product. The UNWTO expresses its condolences over the loss of Leopoldo Calvo-Sotelo and appreciates his contribution to the impetus that was given to the tourism sector. For further information please contact: Marcelo Risi Media Officer T: +34 91-567-8178 /8100 - F: +34 91-567-8218 comm@unwto.org - www.unwto.org

UNWTO’s Secretary-General Visits Kenya in Support of Tourism Industry Recovery Madrid/Nairobi, Kenya May 9 2008 UNWTO Secretary-General Francesco Frangialli visited Kenya (May 5-7) to underline the Organization’s support of the country’s all important tourism industry. This trip concludes his recent series of visits to other African countries, aimed at reinforcing their capacity to renew their tourism development. The publicized post election tensions within Kenya resulted in a major drop both in visitors and tourism income amounting to a loss of up to 90% of tourism business in the first two months of 2008, according to Kenyan tourism authorities. This compares with 2007 when the countries’ destinations received 1.5 million international arrivals and tourism was the major industry providing more than of 15% of Gross Domestic Product. According to the Secretary-General, the tourism industry has proved its resilience in the past. He offered UNWTO’s help in the re-establishment of the tourism industry, which is now entering the first stage of recovery. “We should stress that in the recent troubles no tourist was ever threatened, no tourism infrastructure damaged and, perhaps most importantly, the major areas visited by tourists – in fact over 80% of the country – were completely unaffected by the troubles. I confidently expect that Kenyan tourism will fully recover. There are many ways in which we may speed up this recovery”, he said. Investment and technical support Kenyan Ministers stressed the need to invest in tourism and thereby enabling a speedy recuperation of the sector. This would assist the economy, the stability of the administration and the country as a whole. In a first assessment, the Secretary–General considered actions such as: marketing promotion and Internet positioning through UNWTO’s partnership with Microsoft; providing technical support to existing educational establishments and to the establishment of new projects; technical assistance through a joint conference between UNWTO and the UN Environmental Programme (UNEP), looking at the recovery and the future of Kenyan tourism and the influence of climate change and other vital environmental issues on the tourism industry, as agreed with the Executive Director of UNEP. Achim Steiner. The Prime Minister of Kenya, Railla Odinga, welcomed the Secretary-General’s visit which, in itself, he said “demonstrates that Kenya is at peace and starting on the road to recovery”. He added that “there are many important calls on the budget at this time, there are only a few wealth creating areas and we must support those now in order to get a return on that investment which can, in turn, be used to rebuild our economy”. During his visit, UNWTO Secretary-General Francesco Frangialli also met with the Minister of Tourism Najib Mohamed Balala, M.P, The Hon. Cecily Mbarire, M.P., Assistant Minister of Tourism and The Hon. Richard O. Onyonka M.P., Assistant Minister for Foreign Affairs. Furthermore, he addressed the senior management and staff of the Kenya Tourist Board and met major representatives of the tourism industry. A member of UNWTO’s Technical Cooperation Department will be visiting Kenya in the second half of May to follow-up on some of the decisions made by the Secretary-General, as well as to prepare a new project by the Organization’s ST-EP Initiative (Sustainable Tourism – Eliminating Poverty). The proposals for UNWTO’s support for the region will be further discussed at the forthcoming Forty-seventh meeting of the UNWTO Regional Commission for Africa, in in Abuja, Nigeria (13-16 May). Contact: Media Officer: Marcelo Risi T: +34 91-567-8178 /8100 - F: +34 91-567-8218 comm@unwto.org - www.UNWTO.org

Renewing Capacity for Tourism Development Madrid / Abidjan, Cote d’Ivoire 24 April 2008 UNWTO is actively supporting African destinations which have the capacity to renew their tourism development after having recently suffered from internal crisis or terrorist attacks. These efforts coincide with the overall support provided by the United Nations to foster social and economic stability in the region. UNWTO Secretary-General Francesco Frangialli is currently visiting African countries (Côte d'Ivoire and Mauritania) to demonstrate the Organizations’ commitment to help re-launch their tourism development potential. His visit to Côte d'Ivoire precedes the one by UN Secretary-General Ban Ki-moon, and reflects how UNWTO’s policies and actions are in line with the general UN agenda on sustainable development. “Tourism in Sub-Saharan Africa is performing well, with a growth rate significantly above the world average”, Mr. Frangialli said in a letter addressed to Mr. Ban Ki-moon. He underscored particularly Côte d’Ivoire’s “strong potential in business tourism, beach tourism, eco tourism and handicrafts”. He added that this country “used to be quite advanced compared to its regional neighbours, (and) should not miss the chance to be part of such a trend.” Mr. Frangialli met with President Laurent Gbagbo, Prime Minister Guillaume Soro, Tourism Minister Sidiki Konate, members of the tourism community and visited the UN office. Active support Mr. Frangialli informed the UN Secretary-General how recent political developments in this country encourage the UNWTO “to act without delay”. Among other activities, the Organization has agreed to convene a major Conference in September 2008 for investors, tourism stakeholders and airlines, in order to raise the awareness on the opportunities in this sector. This gathering will also include parliamentarians and local authorities and count on the support of international experts. Further activities will range from supporting marketing efforts in foreign tourism markets, advancing UNWTO’s ST-EP Initiative (Sustainable Tourism – Elimination of Poverty), as well as facilitating the full reintegration of Côte d’Ivoire in the global tourism community and its return to an important role within UNWTO. The Organization will offer similar support to Mauritania. Mr. Ban Ki-moon was informed that UNWTO counts on the support of other UN agencies - such as the UN Agency for Industrial Development (UNIDO) for the activity related to handicrafts or the UN Development Programme (UNDP) - for the success of such initiatives. Next to the economic and social objectives, UNWTO aims at supporting the peace process and the internal dialogue between the various groups and communities by providing jobs and opportunities to those who have been engaged as soldiers or militants in the conflict. For further information please contact UNWTO Media Section T: +34 91-567-8178 /8100 - F: +34 91-567-8218 comm@unwto.org - www.unwto.org

UNWTO to UNCTAD Conference: “More Support for Sustainable Tourism Needed” Madrid / Accra, Ghana 23 April 2008 Tourism offers the only sustainable development opportunity to many developing and least developed countries. Consequently, UNWTO advocates the reinforcement of this sector’s role in assistance programmes and projects by mainstreaming tourism into general policies. This is the message delivered by UNWTO at the XII United Nations Conference on Trade and Development (UNCTAD), 20 - 25 April 2008, in Accra, Ghana. The Conference, attended by several Heads of State and numerous ministers from all over the world, addresses the implications that the current rise in food prices as well as the financial crisis in some rich nations may have on least developed countries. “On the whole, developing countries are the principal beneficiaries of international tourism trade, achieving a surplus in their tourism balance of payments which can fund imports of food and energy resources, development plans, or contribute to debt reduction”, said UNWTO Director of Programme and Coordination, Eugenio Yunis, at the XII UNCTAD Conference. Undisputed development potential Tourism is today one of the leading sectors of international trade in services and one of the top export items for many countries. Since the year 2000, developing countries have led international tourism growth and reached a current market share of 40%: In 2007 international tourist arrivals reached new record figures close to 900 million, generating way over US$ 730 billion for recipient countries; from 2000-2007, international tourist arrivals in developing countries increased by 54%, reaching 360 million; tourism growth in the 50 least developed countries increased by 110% between 2000-2007 (20% in developed countries). Mainstreaming tourism development Against the background of the solid economic development potential of international tourism, UNWTO recommends the participation of local communities and other stakeholders in tourism development. This requires the active involvement and leadership of governments and the reinforcement of the role of sustainable tourism in the general development policy. “The successful implementation of tourism policies – focused on technical cooperation, development financing, or poverty alleviation programmes – is poof of the key support of this sector to sustainable development. Mainstreaming tourism policy into the broader development agenda represents therefore a further step towards achieving the UN Millennium Development Goals”, Mr. Yunis added. UNWTO encourages governments to play a vital role in tourism, in partnership with the private sector, local authorities and non-governmental organizations. For further information please contact UNWTO Media Section T: +34 91-567-8178 /8100 - F: +34 91-567-8218 comm@unwto.org - www.unwto.org

Supporting Tourism Recovery in Africa Madrid 15 April 2008 Starting on 20 April, UNWTO Secretary-General Francesco Frangialli will visit Mauritania, Côte d'Ivoire and Kenya, underscoring the Organization’s support of their tourism potential. These countries are now back on track to relaunch their tourism offer and start receiving international visitors under improved conditions. Overall, Africa has sustained its above average tourism growth with international arrivals above 8% in 2007, representing 44 million additional travellers, according to the latest UNWTO World Tourism Barometer. “These figures prove that tourism has the potential to foster sustainable development and Africa as a whole is among the top growing regions. But many countries who have experienced less favourable developments in the recent past have now the opportunity to regain tourism strength”, Francesco Frangialli said. After the events that led to the suspension of the Paris-Dakar Rally, conditions in Mauritania are returning to normality. Also here, tourism represents an opportunity for economic diversification for a country which relies heavily on agriculture, livestock and iron exports. Côte d'Ivoire (Ivory Coast) is overcoming internal tensions, led by a new interim government of national unity. The announcement this week that a Presidential election will be held by the end of November constitutes a positive signal sent to the international community. The country seems ready to pick up again tourism growth and to work towards becoming the important destination it has been in the past. This represents an opportunity for diversifying an economy employing the majority of its workforce in agriculture and related activities. With the constitution of a new Government of national unity, Kenya is regaining stability after the unrest posted by the election process at the end of 2007, which strongly affected tourism. The country has always been one of the main African destinations, with 1.6 million international arrivals in 2006. International tourism has now the opportunity to experience a strong comeback, thanks to the famed wildlife and costal attractions. “In the same spirit as my recent participation at the National Tourism Conference in Algeria, after the terrorist attacks this country has endured, our active support to countries like Mauritania, Cote d'Ivoire and Kenya comes at a critical point in time, given the current global economic outlook. These countries are starting to recover in many ways, and UNWTO underscores that tourism is a means to support this positive development”, Mr. Frangialli added. Francesco Frangialli will visit Côte d'Ivoire from 20 to 22 April, Mauritania from 22 to 24 April, and Kenya on 6 and 7 May. For further information please contact UNWTO Media Section T: +34 91-567-8178 /8100 - F: +34 91-567-8218 comm@unwto.org - www.unwto.org

International Conference - Measuring Tourism Economic Contribution at Subnational Levels Madrid/Malaga 2 April 2008 Regional tourism activities and their overall impact on employment and economic growth will be at the centre of the international conference “Knowledge as a Value Added of Tourism Destinations” (Malaga, 29-31 October 2008). Organized jointly by UNWTO and the regional Government of Andalusia, this global gathering aims at initiating the constitution of an international network of experts on tourism and regional economies. The Malaga Conference aims to prove the increasing relevance of measuring the economic contribution of tourism at sub-national levels, which in turn can multiply the benefits of establishing links among tourist destinations. The event will identify the necessary economic and social information and the appropriate economic analytic tools in the perspective of a more efficient destination management. Jointly organized by the UNWTO Statistics Department and the Tourist and Commerce Board of the Government of Andalusia, the three-day gathering builds around four thematic areas: Measurement and analysis of tourism economic contributions - Tourism Satellite Account, economic impact models, employment in tourism industries. Measuring the flows of visitors - Statistical use of administrative records, measurement of cross-border and inter-regional flows, complementary statistical information and use of new technologies. Tourism and territory - system of indicators (territorial, sustainability, etc.), Geographical Information Systems and tourism-environment linkage. Tourism destination management - Monitoring and evaluating objectives, systems of indicators and measurement of the impact of the holding of large events. Against this background, the Malaga Conference will be the first step towards the creation of an international knowledge network on tourism activity and the tourism economy at sub-national levels. This network will be created after the conference and will contribute to identifying all qualified institutions and researchers in the field of regional economies and tourism. For more information on the Malaga Conference click here. UNWTO encourages the participation and the voluntary submission of papers. The event will serve as a precursor for the V UNWTO International Conference on Tourism Statistics, (Bali, Indonesia, March 2009). This is a continuation of UNWTO’s efforts in promoting the importance of reliable data for measuring tourism’s contribution to the overall economy. This conference will have a special focus on employment in the tourism industries. For further information please contact UNWTO Media Section T: +34 91-567-8178 /8100 - F: +34 91-567-8218 comm@unwto.org - www.unwto.org

Empowering Women Through Tourism Madrid 31 March 2008 The positive contribution of tourism to women empowerment can only be determined if poverty reduction and the enhancement of women’s dignity and role in the work place are addressed. These are among the issues in UNWTO’s Action Plan to Empower Women through Tourism, unveiled during ITB Berlin 2008 in early March. The Organization is committed to play a leading role in economic empowerment of women in the tourism sector. The Action Plan has to be regarded as part of UNWTO’s “triple commitment” objectives, in the framework of the Global Code of Ethics for Tourism and in support of the UN Millennium Development Goals: tourism should benefit the poor; protection of our environment and empowerment of women. Under the guidance of H.E. Mrs. Nilofar Bakhtiar, recently appointed UNWTO Special Advisor on Women and Tourism, the Organization has initiated procedures and established mechanisms to ensure that women really benefit from tourism. “I want to enable women to become socially and economically empowered. More than anything I want this initiative to address issues of poverty reduction and give women a chance to earn a living with equity and dignity,” said Mrs. Nilofar Bakhtiar. UNWTO Deputy Secretary-General Taleb Rifai, said that “Ranging from 60-70 %, the percentage of women employed in the tourism sector is already relatively high; our joint action, will let us also improve the quality and conditions of women’s employment in tourism, as well as create increased economic opportunities for self-employed women and micro-entrepreneurs.” During ITB Berlin, more than 70 tourism representatives, including the first female Minister of Tourism from Palestine, H.E. Ms. Khouloud Daibes, as well as H.E. Ms. Maha Kathib, Minister of Tourism of Jordan, participated in a discussion following UNWTO’s presentation of its Action Plan for the next two years. The Plan encompasses the following activities: Establish a multi-stakeholder TASKFORCE; Put in place of a DATA COLLECTION system, including desk research and case studies; Initiate a BIENNIAL UNWTO-UNIFEM REPORT on the situation of women in tourism; Expand the website www.tourismgender.com into a PORTAL to serve as a global knowledge sharing e-network; Build INTERNATIONAL AWARENESS about opportunities for women in tourism; Call upon UNWTO MEMBERS to take vigorous steps to support gender mainstreaming in national development processes so as to achieve women’s equality in the tourism sector; Foster a NETWORK of activists, ambassadors and advocates and experts in gender issues from around the world. For further information please contact: UNWTO Media Section T: +34 91-567-8178 /8100 - F: +34 91-567-8218 comm@unwto.org - www.unwto.org

Underscoring the Social and Economic Value of Tourism Madrid, 17 March 2008 The Committees on Ethics and on Statistics met at UNWTO Headquarters, from the 13th to the 14th March, underscoring the importance of responsible tourism and the measurement of the economic impact of the sector. The Members of the World Committee on Tourism Ethics underscored the importance of highlighting the significance of promoting values that form the foundation of sound, responsible and sustainable tourism, while avoiding potential damages of “opportunistic and unguided forms of tourism”. David de Villiers, former UNWTO Deputy Secretary-General and newly elected President of the World Committee on Tourism Ethics said, “The Global Code of Ethics for Tourism is designed to help the industry achieve the UN Millennium Development Goals. It is a practical framework to maximize the positive cultural economic and humanizing potential of tourism”. At the same time the ninth meeting of the Committee on Statistics and the Tourism Satellite Account was held. The Committee confirmed the Presidency of Mr. Eduardo Pereira Nunes, President of the Brazilian Institute of Geography and Statistics. It also focused on how to enhance the accurate measurement of tourism’s contribution to economic growth and employment so as to reinforce the potential of the sector as a catalyst of change and innovation; as well as sustainable development and poverty reduction. For further information please contact UNWTO Media Section T: +34 91-567-8178 /8100 F: +34 91-567-8218 comm@unwto.org - www.unwto.org

UNWTO calls for Tourism Competitiveness Index to “Level The Playing Field” to Better reflect the Realities of Development and Climate Change Berlin/Madrid 5 March 2008 UNWTO welcomes the Travel & Tourism Competitiveness Index of the World Economic Forum (WEF) as an increasingly valuable instrument in the campaign to enhance the tourism competitiveness of developing countries to reduce poverty. But calls for it to better reflect the structural inequities of the development divide and the imperatives of climate change. UNWTO is part of the network set up by the World Economic Forum (WEF) to develop the Travel & Tourism Competitiveness Index and has provided state of the art input to this process. The WEF released the second edition of its Travel & Tourism Competitiveness Index in March. “A reliable index will underscore UNWTO’s longstanding ‘Liberalization with a Human Face Strategy’, calling for policies which increase tourism competitiveness of poor countries. In the broader policy context, the findings will be particularly valuable in the final stages of the Doha Development Round of the World Trade Organization and its Aid for Trade package, as well as in the Financing Support programs flowing from Climate Change adaptation”, said UNWTO Assistant Secretary-General Geoffrey Lipman. The Development Gap UNWTO considers that so far the criteria for competitiveness might place poor countries at an inherent disadvantage in key areas, ranging from safety or hygiene to general infrastructure and human resources – simply because they are developing. Improvement will require a substantial transfer of funds, building of infrastructure and supply of technical know how to developing countries generally and to African nations specifically. This element of the report could benefit from a fundamental reappraisal in order to avoid that poor countries are automatically shown in a disadvantaged way, as is currently the case. The Climate Change Paradigm During 2007 UNWTO was actively involved in helping the sector assess the climate change/tourism relationship and develop a meaningful response framework, based on the Davos Declaration Process. The Process sets out directions for change and calls on tourism stakeholders to establish a long range low carbon emission roadmap with immediate concrete action plans supporting global response and coherent with the commitments to the UN Millennium Development Goals (MDGs). Tourism has a special responsibility and opportunity - in the world’s poorest and emerging countries our sector is one of the principle services exports with a strong comparative advantage a proven value in the war on poverty and a very low carbon footprint Responsible growth and competitiveness patterns must find ways to capitalize on this. Reviewing the Index The establishment of any index is an evolving process and in this context, the Report should be reviewed to reflect both the climate change paradigm and the development divide. Lipman said “The Competitiveness Report has already achieved real enhancement – particularly in relation to sustainability. It is now vitally important to reflect the realities that despite their structural disadvantages, developing countries have a comparative advantage in sustainable ecotourism on the one hand, and are low producers of green house gas on the other.” For further information please contact UNWTO Media Section T: (34) 91-567-8194 /8100 F: (34) 91-567-8218 comm@unwto.org www.unwto.org

Tourism responding to the Challenge of Climate Change - World Tourism Day 2008 Campaign Berlin/Madrid, 5 March 2008 Climate Change is a universal challenge The tourism community has agreed to respond Climate response must integrate poverty solutions The conference “Tourism – Responding to Climate and Poverty Imperatives”, held in the context of ITB 2008, focused on tourism’s role in the global climate response in solidarity with other sectors. As one of the principle services exports in the world’s poorest and emerging countries, tourism has the potential to act effectively on the common cause of climate change response, linking it closely with the fight against poverty. As the UN agency in charge of tourism, UNWTO is leading the positioning of the sector within the global efforts on climate response and poverty alleviation. UNWTO’s approach matches the road map laid out by UN Secretary-General Ban Ki-moon and the broader UN System Agenda. The Davos Declaration Process promoted by UNWTO “urges action by the entire tourism sector to face climate change as one of the greatest challenges to sustainable development, and to the UN Millennium Development Goals in the 21st Century.” “Climate change response and poverty alleviation are complementary goals. All tourism stakeholders will very soon support concrete consensus measures to address these challenges. Our focus on climate change and the broader development agenda coincides with the active support of the UN Millennium Development Goals”, UNWTO Assistant Secretary-General Geoffrey Lipman. This is the message presented by UNWTO during the thematic debate ‘Addressing Climate Change: The United Nations and the World at Work’, held in February at UN Headquarters in New York. UNWTO will mobilize its more than 150 Member States and its Affiliate Members in the private and academic community, representing a network of thousands of stakeholders in the tourism family. World Tourism Day 2008 In this context, this year’s World Tourism Day (WTD) will focus on Tourism’s response to the challenges of climate change. It will be a year long campaign that will focus on increasing awareness of the Davos Declaration Process and encouraging its implementation by all stakeholders at a global level. In raising awareness on the positive role of tourism in sustainable socio-economic development UNWTO aims to: Advance – Tourism in the UN global response to the challenges of climate change and poverty alleviation Promote – the Davos Declaration Process for the Tourism Sector Encourage – tourism stakeholders to adapt, to mitigate and use new technology and secure financing for the poorest countries. WTD 2008 will be hosted in Peru on 27 of September and celebrated in all UNWTO member states. For further details on the WTD campaign, go to: WTD. For further information please contact UNWTO Media Section T: (34) 91-567-8194 /8100 F: (34) 91-567-8218 comm@unwto.org www.unwto.org

Developing Countries lead Dynamic World Tourism Growth Berlin/Madrid, 6 March 2008 International tourist arrivals exceeded 6% growth in 2007 on the back of strong global economic growth. Developing countries grew by 8%. These figures again underscore UNWTO’s long held view that sustainable tourism can play a major role in helping to achieve the UN Millennium Development Goals, in two way world services trade and in responding positively to climate change imperatives. 2000–2007 The market share of developing countries has grown to 40% of worldwide international arrivals - up from 34% in 2000: Worldwide international tourist arrivals increased to 898 million – an overall 32% increase. An average 4% growth a year Developing countries international tourist arrivals increased to 360 million. - an overall 54% increase. An average 6% growth a year The 50 least developed countries international tourist arrivals increased to 13 million – an overall 110% increase. An average 11% growth a year. Governments have become increasingly aware of the possibilities opened by tourism for social and economic development and for job creation. It has encouraged investment in tourism infrastructure in countries from Asia and the Pacific, the Middle East, Africa, Central and South America. It has at the same time boosted intra regional travel with strong demand from emerging middle classes - with increasing long term potential in all world markets. 2008 Outlook UNWTO expects international tourist arrivals to continue its positive growth trends this year, but at a moderated rate. After four consecutive years of strong growth, less favourable global economic prospects, continuing high oil prices and greater uncertainty are key factors. Estimates stay close to the long-term yearly growth rate of 4.1% through 2020, estimated by UNWTO. Again, developing countries will be among the frontrunners and continue their strength of the past years. Most regions are expected to sustain their current growth trend in 2008, but at a somewhat slower rate. For further information please contact UNWTO Media Section T: (34) 91-567-8194 /8100 - F: (34) 91-567-8218 comm@unwto.org www.unwto.org

UNWTO Activities during ITB 2008 (Berlin, March 4-7) Madrid 26 February 2008 Secretary-General Francesco Frangialli will be the keynote speaker at the opening of this year’s ITB on March 4. UNWTO plans to hold four major events, two international meetings and one global news conference during ITB 2008. UNWTO activities will build around e-Tourism, climate change response, gender equality and tourism, as well as the protection of children. These issues will be addressed within the broader context of the relation between tourism and economic development. As every year, UNWTO will hold a major news conference during ITB, presenting the latest world tourism figures and trends, as well as the Organization’s main policy highlights for the near future. The 2008 UNWTO campaign "Tourism Responding to Climate Change” will be highlighted and its coherence with the agenda of the UN Millennium Development Goals. For detailed information: ITB. Please visit the UNWTO stand at ITB: 20/128 For further information please contact UNWTO Media Section T: (34) 91-567-8194 /8100 F: (34) 91-567-8218 comm@unwto.org www.unwto.org

UNWTO Activities during Fitur Travel Fair (Madrid, January 30 –February 1) Madrid, 25 January 2008 During Fitur 2008, UNWTO will hold three major events and participate in several meetings and activities. Secretary-General Francesco Frangialli will participate at the Official Opening Ceremony presided by their Majesties, the King and Queen of Spain, on January 30. UNWTO activities will build around electronic marketing, tourism governance and policy and the relation between tourism and economic development. Fitur 2008 will be preceded by UNWTO’s annual news conference where the latest edition of the World Tourism Barometer will be presented, along with the Organization’s main policy highlights for the near future The 2008 UNWTO campaign "Tourism Responding to Climate Change” will be highlighted and its coherence with the agenda of the UN Millennium Development Goals. For detailed information: Fitur. Please visit the UNWTO stand at Fitur: 8E32 For further information please contact UNWTO Media Section T: (34) 91-567-8194 /8100 F: (34) 91-567-8218 comm@unwto.org www.unwto.org

World Tourism Exceeds Expectations in 2007 - Arrivals Grow From 800 Million to 900 Million in Two Years Madrid 29 January 2008 +6% growth rate 52 million more international arrivals than in 2006 Prospects for 2008 overall positive The year 2007 exceeded the expectations for international tourism with arrivals reaching new record figures close to 900 million. The results confirm both the sustained growth path of the past years and the resilience of the sector regarding external factors. This development has been supported by a strong world economy, which has experienced its longest period of sustained growth for more than two decades. According to the latest UNWTO World Tourism Barometer, international tourism arrivals expanded by 6% in 2007, to 898 million international tourist arrivals, as compared to 2006. “Economic and tourism growth are driven by emerging markets and developing economies. While mature markets remain the leading destinations in the world, the faster growth rate of new markets confirms UNWTO’s main message of tourism’s potential for the developing world”, said UNWTO’s Secretary-General, Francesco Frangialli. Of the additional 52 million worldwide arrivals, Europe received some 19 million and Asia and the Pacific 17 million. The Americas was up by around six million, Africa by three million and the Middle East by five million. All the different regions registered increases above their long-term average, with the Middle East leading the regional growth ranking (+13%), followed by Asia and the Pacific (+10%), Africa (+8%), the Americas (+5%) and Europe (+4%). Inside the regions The Middle East totalled 46 million international tourist arrivals and continues to be one of the tourism success stories of the decade so far, despite ongoing tensions and threats. The region is emerging as a strong destination with visitor numbers climbing much faster than the world total, with Saudi Arabia and Egypt among the leading destinations in growth in 2007. Against the background of a strong growth of above 7% per year since 2000, Asia and the Pacific is also pushing international tourism and attracted 185 million visitors. While Japan (+14%) has taken off as a destination, Malaysia (+20%) Cambodia (+19%), Vietnam (+16%), Indonesia (+15%), India (+13%) and China (+10%) keep improving their growth rates. With an estimated total of 44 million international travellers, Africa confirmed its good momentum, sustaining the growth of 2006 and is now averaging a 7% growth a year since 2000. In 2007, North Africa (+8%) appears to have done slightly better than Subsaharan Africa (+7%), primarily due to Morocco’s 14% rise. While in Subsaharan Africa a number of countries have turned in good results, awareness of South Africa has continued to grow in the build-up to the country’s hosting of the FIFA Soccer World Cup in 2010. The Americas region regained vigour and more than doubled its growth rate after the 2% growth of 2006. Backed by the rebound of the US inbound market (+10%) and the strong performance of Central and South American destinations which were favoured by the strong euro and a steady tourism flows from the USA. The world’s largest destination region with a share of over 50% of all international tourist arrivals, Europe is growing above average and totalled 480 million tourists in 2007. Destinations like Turkey (+18%), Greece (+12%) and Portugal (+10%) or Italy and Switzerland (both at +7%) are proof of the positive impact of the continued economic pick-up of the region in 2007. 2008 outlook World Gross Domestic Product (GDP) has experienced its longest period of sustained growth for 25 years, with figures around or above 5% since 2004. Particularly emerging markets and developing economies are driving the global GDP for the most part of this decade. This also correlates to their behaviour as emerging tourism destinations, which on average nearly double the growth of destinations in high income countries. For 2008, confidence remains high, although this perception might deteriorate. Economies worldwide have shown increased volatility and confidence has weakened in some markets due to uncertainty about the subprime mortgage crises and economic prospects, in particular for the USA, alongside with global imbalances and high oil prices. International tourism might be affected by this global context. But based on past experience, the sector’s proven resilience and given the current parameters, UNWTO does not expect that growth will come to a halt. For further information please contact: Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - http://www.unwto.org/index.php

Supporting Tourism Development in Algeria Madrid 13 February 2008 UNWTO supports Algeria’s tourism sector as a contributor to the countries’ socio-economic development. Secretary-General Francesco Frangialli delivered an opening speech at the First National and International Tourism Conference held in the Algerian capital (11-12 February) and opened by Prime Minister Abdelaziz Belkhadem. During his visit, Mr. Frangialli met the UN officials based in Algiers. He paid his respects to the 17 UN employees and other victims killed in two car bombings against the UN office and a court building in Algeria's capital in December 2007. As part of the United Nations family, UNWTO is committed to being a strong partner to Algeria along the road to greater prosperity for all Algerians. Algerian tourism prospects According to the latest UNWTO World Tourism Barometer, Algeria has experienced good results as an international tourism destination. This development coincides with the good performance of North Africa in 2007 (+9%), which grew slightly above Subsaharan Africa (+8%), primarily due to Morocco’s 14% rise. In 2007 international tourism grew at 6%, reaching almost 900 million arrivals. In general, a continued healthy performance reflects the concerted efforts of both government and the private sector to develop infrastructure, focus on market and product diversification. Future expectations are also positive for Algeria, as the country is investing in new products and opening up access to new markets. For further information please contact: Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - www.unwto.org

UNWTO at the UN General Assembly - Tourism Acting on Climate and Poverty Imperatives Madrid/New York 14th February 2008 The tourism sector has the potential to act effectively on the evolving common agenda of climate change response and the fight against poverty. UNWTO put forward this message during the thematic debate "Addressing Climate Change: The United Nations and the World at Work", at UN Headquarters in New York. “This is the message that we took to the UN Conference on Climate Change in Bali. It fits into the road map laid out by Secretary-General Ban Ki-moon for the broader UN System Agenda. UNWTO’s position has evolved through a comprehensive preparation which started back in 2003 with a shared vision of three Agencies - UNWTO representing tourism, the United Nations Environment Programme representing environment and the World Metereological Organization representing science that we will need to act comprehensively on this issue. Throughout last year we brought together all the key Tourism players to draw up guidelines for a more climate conscious future and to support the MDGs”, said UNWTO’s Secretary-General, Francesco Frangialli. “The resultant “Davos Declaration Framework” gives us both principles and new directions for the task ahead.” Throughout 2008 UNWTO will campaign for a constructive approach by the tourism industry – public, private and civil society – calling on them to work together to support the Davos Declaration Framework to help transform the sector to meet the climate and poverty imperatives. “Tourism Responding to the Challenges of Climate Change” has been designated as the theme for this year’s World Tourism Day, celebrated every September 27 around the world. Tourism is one of the main services exports with a strong comparative advantage in the world’s poorest and emerging countries. These are markets that are growing at twice the rate of industrialized countries. At the same time our product is tied to climate and like other sectors we are green house gas contributors. Responsible growth patterns must now address economic, social, environmental and climate sustainability. “This is the quadruple bottom line challenge which is at the heart of our campaign” according toUNWTO Assistant Secretary-General Professor Geoffrey Lipman who addressed the Assembly Session. “UNWTO will mobilize its more than 150 Member States and its Affiliate Members in the private, academic and destination communities, representing a network of thousands around the world in an effort to raise awareness of the magnitude of the challenge and contribute to the global response.” For further information please contact: Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - www.unwto.org

UNWTO expresses Solidarity with Mauritania Madrid 11 January 2008 UNWTO's Secretary-General, Francesco Frangialli, expressed his solidarity with the people of Mauritania in the face of the recent events leading to the cancellation of the Dakar Rally and its consequent effect on tourism. Eight stages of the race were scheduled to be held in Mauritania. The Secretary-General confirmed that UNWTO is currently advising the Government of Mauritania and will continue to support the Ministry of Tourism in its efforts to develop its nascent tourism sector which has seen a steady growth in recent years. Tourism, with its strong ecological and cultural potential, is of strategic importance to Mauritania enabling it to diversify its economy and at the same time to promote its culture through the United Nations Educational, Scientific and Cultural Organization (UNESCO) classified World Heritage sites of Chinguetti, Oudane, Tichit and Oualata. These sites are now made accessible enriching the popular “desert tourism”. UNWTO is currently finalizing in close cooperation with the United Nations Development Programme (UNDP) a new national plan for tourism development of the country. The basic concept of the plan is in complete harmony with the UN Millennium Development Goals of poverty alleviation, climate change, promotion of gender equality and sustainable development. UNWTO expresses its confidence in the capacity of the Government of Mauritania to overcome in the very short term the difficulties it is currently facing and looks forward to closer collaboration with its Members and the international community to assist Mauritania to achieve these goals. For further information please contact: Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - www.unwto.org

World Tourism Exceeds Expectations in 2007 - Arrivals Grow From 800 Million to 900 Million in Two Years Madrid 29 January 2008 +6% growth rate 52 million more international arrivals than in 2006 Prospects for 2008 overall positive The year 2007 exceeded the expectations for international tourism with arrivals reaching new record figures close to 900 million. The results confirm both the sustained growth path of the past years and the resilience of the sector regarding external factors. This development has been supported by a strong world economy, which has experienced its longest period of sustained growth for more than two decades. According to the latest UNWTO World Tourism Barometer, international tourism arrivals expanded by 6% in 2007, to 898 million international tourist arrivals, as compared to 2006. “Economic and tourism growth are driven by emerging markets and developing economies. While mature markets remain the leading destinations in the world, the faster growth rate of new markets confirms UNWTO’s main message of tourism’s potential for the developing world”, said UNWTO’s Secretary-General, Francesco Frangialli. Of the additional 52 million worldwide arrivals, Europe received some 19 million and Asia and the Pacific 17 million. The Americas was up by around six million, Africa by three million and the Middle East by five million. All the different regions registered increases above their long-term average, with the Middle East leading the regional growth ranking (+13%), followed by Asia and the Pacific (+10%), Africa (+8%), the Americas (+5%) and Europe (+4%). Inside the regions The Middle East totalled 46 million international tourist arrivals and continues to be one of the tourism success stories of the decade so far, despite ongoing tensions and threats. The region is emerging as a strong destination with visitor numbers climbing much faster than the world total, with Saudi Arabia and Egypt among the leading destinations in growth in 2007. Against the background of a strong growth of above 7% per year since 2000, Asia and the Pacific is also pushing international tourism and attracted 185 million visitors. While Japan (+14%) has taken off as a destination, Malaysia (+20%) Cambodia (+19%), Vietnam (+16%), Indonesia (+15%), India (+13%) and China (+10%) keep improving their growth rates. With an estimated total of 44 million international travellers, Africa confirmed its good momentum, sustaining the growth of 2006 and is now averaging a 7% growth a year since 2000. In 2007, North Africa (+8%) appears to have done slightly better than Subsaharan Africa (+7%), primarily due to Morocco’s 14% rise. While in Subsaharan Africa a number of countries have turned in good results, awareness of South Africa has continued to grow in the build-up to the country’s hosting of the FIFA Soccer World Cup in 2010. The Americas region regained vigour and more than doubled its growth rate after the 2% growth of 2006. Backed by the rebound of the US inbound market (+10%) and the strong performance of Central and South American destinations which were favoured by the strong euro and a steady tourism flows from the USA. The world’s largest destination region with a share of over 50% of all international tourist arrivals, Europe is growing above average and totalled 480 million tourists in 2007. Destinations like Turkey (+18%), Greece (+12%) and Portugal (+10%) or Italy and Switzerland (both at +7%) are proof of the positive impact of the continued economic pick-up of the region in 2007. 2008 outlook World Gross Domestic Product (GDP) has experienced its longest period of sustained growth for 25 years, with figures around or above 5% since 2004. Particularly emerging markets and developing economies are driving the global GDP for the most part of this decade. This also correlates to their behaviour as emerging tourism destinations, which on average nearly double the growth of destinations in high income countries. For 2008, confidence remains high, although this perception might deteriorate. Economies worldwide have shown increased volatility and confidence has weakened in some markets due to uncertainty about the subprime mortgage crises and economic prospects, in particular for the USA, alongside with global imbalances and high oil prices. International tourism might be affected by this global context. But based on past experience, the sector’s proven resilience and given the current parameters, UNWTO does not expect that growth will come to a halt. For further information please contact: Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - http://www.unwto.org/index.php

UNWTO Activities during Fitur Travel Fair (Madrid, January 30 –February 1) Madrid, 25 January 2008 During Fitur 2008, UNWTO will hold three major events and participate in several meetings and activities. Secretary-General Francesco Frangialli will participate at the Official Opening Ceremony presided by their Majesties, the King and Queen of Spain, on January 30. UNWTO activities will build around electronic marketing, tourism governance and policy and the relation between tourism and economic development. Fitur 2008 will be preceded by UNWTO’s annual news conference where the latest edition of the World Tourism Barometer will be presented, along with the Organization’s main policy highlights for the near future The 2008 UNWTO campaign "Tourism Responding to Climate Change” will be highlighted and its coherence with the agenda of the UN Millennium Development Goals. For detailed information: Fitur. Please visit the UNWTO stand at Fitur: 8E32 For further information please contact UNWTO Media Section T: (34) 91-567-8194 /8100 F: (34) 91-567-8218 comm@unwto.org www.unwto.org

General Assembly: Number of Members Increases - Action on Climate Change - Commitment to MDGs Cartagena de Indias, Colombia, 30 November 2007 The 17th Session of the UNWTO General Assembly ratified the inclusion of new Members, underscoring the ever increasing support of the Organization’s leadership in tourism. Furthermore the Davos Declaration on Climate Change and Tourism found wide support to constitute the global tourism roadmap to face the challenge of climate change. Around 700 Participants from 120 countries, 56 Affiliate Members and 20 international organizations, and close to 200 registered members of the press, gathered from November 22-29 in Cartagena de Indias, Colombia, on the occasion of the 17th session of the UNWTO General Assembly. After the conclusion of the Assembly, Luis Guillermo Plata, Colombian Minister of Industry, Commerce and Tourism, said that “having hosted the General Assembly proves how Colombia is capable of holding large events at a global scale. We offer quality, professionalism and, above all, security.” UNWTO Secretary- General Francesco Frangialli said that “This General Assembly has excelled over previous ones, combining the efficiency of the organization and the hospitality of Colombia”. On the proceedings during the one-week top event of global tourism, he pointed out how “all political decisions and resolutions have been taken by consensus, including the one on climate change and tourism, where negotiations were held until the end”. New structure, more Members and increased support The Assembly has innovated its traditional structure and was now divided into two segments: The Technical Segment dealt with issues around the administrative structure, such as the budget and the programme of work, financial matters or the cooperation with the UN system. The Ministerial Segment dealt with the main issues that the Organization is currently working on, ranging form climate change and tourism to international tourism trends, as well as the prospects for the sector over the next years. Brunei, Montenegro and Tajikistan joined the Organization as new Member States, next to the ratification of 65 new Affiliate Members over the past two years, a proof of both public and private support of UNWTO’s global leadership in tourism. Furthermore, New Zealand has made public its interest in joining UNWTO. Facing the climate challenge UNWTO gained wide support of the official delegates to continue its work around climate change as laid out in the Davos Declaration, which was submitted to the Assembly and was previously endorsed during the Tourism Ministerial Summit in London on 13 November. The Davos Declaration “urges action by the entire tourism sector to face climate change as one of the greatest challenges to sustainable development, and to the Millennium Development Goals in the 21st Century.” Action is required for the tourism sector to: mitigate its Greenhouse Gas emissions, derived especially from transport and accommodation activities; adapt tourism businesses and destinations to changing climate conditions; apply existing and new technology to improve energy efficiency; and secure financial resources to help poor regions and countries. The Assembly emphasized that the recommendations emanating from these meetings should not discriminate against developing countries by creating obstacles to their economic development and in particular of those developing countries located at long distance from tourists generating markets. The importance for the tourism sector to support concrete consensus measures to address climate change was recognized, but without losing sight of all other priorities, especially poverty alleviation and tourism contribution to Millennium Development Goals. With a strong support from the tourism sector, the Secretary-General received the clear mandate to take UNWTO’s position to the UN Climate Change Conference in Bali, Indonesia, in December. Contributing to MDGs The Assembly also endorsed UNWTO’s appointment of its first Special Advisor on Women and Tourism, Pakistani senator Mrs. Nilofar Bakhatiar, on the occasion of World Tourism Day 2007 which celebrated women’s achievements in the tourism sector. This year’s theme coincided with UN’s 3rd Millennium Development Goal: Promoting Gender Equality and Women Empowerment through to 2015 and beyond. World Tourism Day is commemorated on 27 September each year and coincides with the anniversary of the adoption of the UNWTO Statutes on 27 September 1970 and designated as World Tourism Day by the UN General Assembly. The Assembly also voted for Peru as host of World Tourism Day 2008 with a theme to be defined around how the tourism sector will respond to the challenges of climate change and the broader development agenda, in line with UNWTO’s active support of the MDGs. In the context of the fight against poverty, the ST-EP (Sustainable Tourism – Elimination of Poverty) was consolidated after the signing of an agreement between Korea, SNV and UNWTO ensuring financing of the projects carried out by this foundation. The 18th session of the UNWTO General Assembly will be held in the second half of 2009 in the Republic of Kazakhstan. For further information please contact: Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - http://www.unwto.org/index.php

General Assembly: Strong Support for World Tourism Day Themes for 2008 & 2009 Madrid, 4 December 2007 Following the successful World Tourism Day 2007 theme ‘Tourism opens doors for women’, the General Assembly underscored the importance of World Tourism Day (WTD) to be conceived as a yearly campaign to raise awareness on the constructive social role of tourism. WTD 2008 will be hosted in Peru and carry a theme around the tourism sector’s response to the challenges of climate change. WTD 2009 will be hosted in Ghana and underscore the value of diversity and authenticity of tourism in a globalizing world. These are among the outcomes of the 17th Session of the UNWTO General Assembly, 22-29 November, Cartagena de Indias, Colombia. The focus on climate change and the broader development agenda coincides with UNWTO’s active support of the UN Millennium Development Goals (MDGs). The 2008 theme ranks high on the UN System Agenda and coincides with the 7th MDG: Ensure environmental sustainability and the proclamation of 2008 as the International Year of Planet Earth which will extend to 2009. The theme will contribute in putting forward the global campaign to implement the Davos Declaration (Climate Change and Tourism – Responding top Global Challenges). The Declaration builds on the tourism sector’s strong relationship with climate and its global social and economic value as well as its role in sustainable development. The 2009 theme will celebrate tourism diversity and implement a campaign to highlight the importance of tourism and globalization. This will mark the 30th celebration of World Tourism Day, which will be hosted in Ghana. This campaign will highlight tourism’s role dual as a catalyst for globalization on the one hand, and as an opportunity to reaffirm and preserve the identity at the destination level, on the other. World Tourism Day & MDGs The General Assembly also endorsed UNWTO’s appointment of its first Special Advisor on Women and Tourism. This year’s theme coincided with UN’s 3rd MDG: Promote gender equality and empower women. Following the WTD 2007 celebrations of women’s achievements in the tourism sector, Pakistani senator Mrs. Nilofar Bakhatiar will lead the evolution of activities outlined in the 2008-09 General Programme of work. These range from a UNWTO – UNIFEM (UN Development Fund for Women) annual report on the state of Women in Tourism to fostering a network of activists, ambassadors and advocates to support the work of the UNWTO Special Advisor on Women in Tourism. World Tourism Day is commemorated on 27 September each year and coincides with the anniversary of the adoption of the UNWTO Statutes on 27 September 1970 and was designated as World Tourism Day by the UN General Assembly. For more on WTD go to World Tourism Day. For further information please contact: Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - http://www.unwto.org/index.php

UNWTO Conference - Enhancing the UN Initiative for an Alliance of Civilizations Cordoba, 30 October 2007 The UNWTO ‘Conference on Tourism, Religions and Dialogue of Cultures’ taking place in Cordoba, Spain, underscores tourism’s potential to advance intercultural dialogue. “Tourists and visitors can become the connecting thread between cultures, bring economic development to remote or depressed regions, and reduce prejudice, distrust and hostility”, said UN Secretary General Ban Ki-moon in a special message delivered at the opening of the event. Mr. Ban Ki-moon endorsed this first ever initiative and said “I strongly support the work of the United Nations World Tourism Organization, our most recent specialized agency, to promote peace and mutual understanding through the responsible and sustainable development of tourism. I commend UNWTO’s Global Code of Ethics for Tourism, which includes guidelines for reaching that goal.” In an opening message, his Excellency Mr. Jorge Sampaio, High Representative for the Alliance of Civilizations of the UN said that “This meeting could not have been convened at a more relevant time, given the current state of the world. From all directions, we are confronted with rising intolerance, a shift toward increasingly hostile attitudes, and global instability. From a sustainable development viewpoint, an appropriate management of tourism should tend to reinforce its role as a powerful means to promote dialogue and understanding worldwide as well as to help consolidating stability and peace.” UNWTO Secretary-General Francesco Frangialli said that “tourism is much more than just an economic matter. It shares with the great religions its environmental, social, ethical and cultural content. Tourism and religions share the use of the same cultural heritage built up in a complex relationship that is both constructive and conflictive at the same time.” Convened by UNWTO with the support of the Government of Spain, this first ever Conference on this issue brings together around 300 participants from over 80 countries, including public and private stakeholders, the academic community and religious leaders from all faiths. The three-day international event concludes on 31 October after having addressed the interrelations between tourism and religions from three different but complementary angles: • Dialogue of civilizations; • Religious tourism; and • Sustainability of religious tourism destinations. For further information please contact: UNWTO Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - www.unwto.org

Tourism for International Understanding Cordoba, 31 October 2007 Tourism can be an efficient tool to advance international peace and understanding. Tourism is growing steadily and needs to be viewed in its social, cultural and ethical dimensions and therefore in its potential contribution to the Alliance of Civilizations. This was at the heart of the three-day ‘International Conference on Tourism, Religions and the Dialogue of Cultures’, held in Cordoba, Spain. Tourism shares with religions and civilizations values such as tolerance, respect of diversity, respect of nature, rediscovery of oneself and of the others. Given its sustained growth and resilience, the sector is in fact in the ideal position to contribute to facing the main global challenges of our societies. Tourism has become an integral part of modern societies, a true mass phenomenon of out time. According to the latest UNWTO figures, 2007 is set to be the fourth year in a row with a growth rate around 5%, clearly above the long-term average of 4.1%. Thus, while 846 million international arrivals were registered in 2006, UNWTO’s 2020 forecast expects around 1.6 billion international arrivals. Against this background, the Conference explored the various dimensions of the relationship between tourism and inter-cultural and inter-faith dialogue; studied national examples of religious tourism, including cross-country pilgrimages, spiritual routes and networks; and discussed the sustainability and management challenges of religious tourism destinations. Some of the main conclusions and outcomes of the Conference include: Given its present and expected growth, tourism represents a real tool to complement economic development with a real contribution to the Alliance of Civilizations. Religious and cultural tourism is clearly on the rise worldwide, as was reflected in the diversity of backgrounds of the participants, coming from every continent of the world and representatives from all faiths. The immense variety of religious tourism destinations, the diversity and specificity of sanctuaries and sacred sites calls on the importance of promoting the sustainable development of religious destinations through sound congestion management of sites and places of worship, and improved safeguard and conservation of religious heritage. A dynamic relationship between religious and cultural heritage values needs to be developed in order to serve the interests of residents, tourists and the religious community. The authenticity and the core feature of religious sites and cultural routes need to be maintained, while the importance of intangible heritage and ancient traditions must be communicated efficiently to bring visitors closer to the values and spirituality of the host community. The ‘International Conference on Tourism, Religions and the Dialogue of Cultures’ was convened by UNWTO and supported by the Government of Spain. This first ever Conference on these issues brought together around 300 participants from over 80 countries and international organizations, including public and private stakeholders, the academic community and religious leaders from all faiths. For further information please contact: UNWTO Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - www.unwto.org

2007: Full Steam Ahead For International Tourism - Latest UNWTO World Tourism Barometer Madrid, 8 November 2007 International tourist arrivals continue sustained growth rate reaching 5.6% 610 million international tourist arrivals from January to August 32 million more arrivals already counted for 2007 International tourist arrivals for the first eight months of 2007 point to a continuation of the sustained growth rate experienced over the past years. According to the latest UNWTO World Tourism Barometer, this trend is likely to continue through the remainder of 2007, with year-end growth estimated at 5.7%, which would put international arrivals to 880-900 million. 2007 is set to be the fourth year of growth above the long-term average of 4.1% and is well on track to become the third consecutive year with a differential of about 1.5% above this long-term rate. On a month-by-month basis, growth was fairly constant: March showed the best growth overall (+9%) – no doubt boosted by the fact that Easter fell in that month rather than in April as in 2006. Strength was maintained during the Northern Hemisphere high season months of July and August, both showing growth over 5% and for the first time ever, both July and August topped over 100 million arrivals each. Regional trends Emerging destinations in Asia and the Pacific, Africa and the Middle East have been the main growth drivers. Although well above their respective long-term averages, the more mature regions of Europe and the Americas showed a more moderate pace. While regional trends may vary as new data becomes available, Asia and the Pacific is currently the star regional performer, recording an increase through August of 10%, ahead of the Middle East and Africa, both with +8%. Growth for both Europe and the Americas currently stands at +4% – one percentage point down on 2006’s level in the case of Europe, but twice the rate of growth of last year for the Americas. Outbound tourism - emerging markets stand out in international tourism expenditure Travel expenditure figures continue on the rise, in line with the increase in international arrivals, with strong growth coming again from emerging markets: Brazil (+33%), Argentina (+24%), the Republic of Korea (+18%) and the Russian Federation (+16%) have recorded strong double-digit growth in spending. Of the top five outbound markets, Germany (+6%), the USA (+4%) and the UK (+4%) have recorded reasonable rises during the first six to eight months of 2007, while available data for France and Japan point to stagnation. Among the more mature source markets, Italy and Spain (7th and 12th largest spenders, respectively) report the fastest growth so far this year at +9% each. Global context The continued growth in international tourism has been supported by a strong global economy expanding at around 5% for the fourth consecutive year. The world’s emerging market and developing economies registered particularly strong GDP growth. The recent turbulence in the financial markets has not had any notable impact in tourism results so far. The preliminary 2007 results confirm the resilience of tourism demand regarding external factors, ranging from the turbulence in financial markets to security and health issues, rising fuel prices and increased taxation of air transport, inflationary risks and higher interest rates. However, these factors already started to weaken consumer confidence in some markets. This might spread wider and affect, at some point, the overall demand for international travel. Click here for a summary of the latest UNWTO World Tourism Barometer. For further information please contact: UNWTO Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - http://www.unwto.org

Historic UNWTO Ministers’ Summit at World Travel Market 2007 Madrid/London, 12 November 2007 World Travel Market is hosting a major UNWTO Ministers’ Summit on Tourism and Climate Change on Tuesday 13 November. More than 100 Ministers will be asked to consider and ratify a Declaration recommended by environmental experts at the UNWTO’s Summit on Climate Change in Davos, Switzerland in October. The Ministerial Declaration will be put to the UNWTO’s General Assembly at the end of November and will be a major aspect of the organization’s submission to the United Nations Bali Climate Summit in December 2007. The Summit at ExCeL London, between 9.00 -14.00hrs, will be broadcast to World Travel Market delegates in the Central Boulevard as well as to a dedicated media room in the International Press Centre. Fiona Jeffery, Chairman of World Travel Market said:”World Travel Market introduced its Ministers’ Programme three years ago because we felt that it was critically important to recognise the valuable contribution of Ministers in global travel and tourism. It’s the strategies, investment and supreme influence of Ministers and their Governments that assists and expands an industry that is never out of the international spotlight and, let us never forget, is a major driver of world economies. We are also delighted that this year the World Travel Market Ministers’ Programme is hosting this extremely important meeting.” UNWTO Secretary-General Francesco Frangialli said ”The world community has charged the United Nations with framing a strategic response to the challenge of climate change, coherent with the Millennium Development Goals. Tourism is a central part of our society, our economic progress and our contribution to the war on poverty. This meeting will put a Ministerial seal on the Davos Declaration - our commitment that Tourism will be at the leading edge of the global response to climate change.” For further information please contact: UNWTO Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - http://www.unwto.org/index.php

Call For Action – UNWTO Invites Submissions to the Information Exchange Service for Climate and Tourism Madrid, 6 September 2007 The “Climate and Tourism Information Exchange Service” created by UNWTO is a new resource to serve as a dynamic display for data, studies, policy papers, videos and other material related to tourism and climate change. The documents submitted will contribute to the output from the 2nd International Conference on Climate Change and Tourism (Davos, Switzerland, 1-3 October 2007) and beyond. Users can access the Climate and Tourism Information Exchange Service through climate.UNWTO.org - UNWTO’s website for the Climate Change and Tourism. Registered users will be able to submit their inputs and browse the contents. “This service is a contribution to foster the knowledge base and the search for solutions to face the climate challenge. We have to facilitate information exchange and help build networks which will constitute the true basis for concrete action. The tourism sector has to mitigate and adapt in the face of global warming and explore and put in place more climate-friendly and climate-proof alternatives”, said UNWTO Assistant Secretary-General, Geoffrey Lipman. UNWTO has pioneered the study of the relationship between climate and tourism and in 2003 convened a 1st International Conference on Climate Change and Tourism in Djerba, Tunisia. The Djerba Declaration set out a framework for action for stakeholders in the public and private sectors. Since then, a growing body of knowledge has been generated addressing the complex relationships between tourism and climate change showing that the sector has an important role to play in both mitigation of its own impacts and adaptation to evolving global norms of behaviour. Furthermore research and action on tourism and poverty provides a good base for coherent consideration of these issues. These issues are at the centre of the 2nd International Conference on Climate Change and Tourism in Davos, which will be followed by a Ministerial Summit in London (13 November). The issue will also be a central matter for consideration by the UNWTO General Assembly in Cartagena de Indias, Colombia (22-29 November) and will help formulate UNWTO’s input to the UN’s Secretary General’s strategy for the upcoming negotiations under the UN Climate Change Convention in December in Bali, Indonesia. For further information please contact: UNWTO Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - www.unwto.org

Tourism Growth Ignores Stock Market Crisis Madrid, 7 September 2007 The members of the International Panel of Experts that help the World Tourism Organization to publish its Barometer of trends share the opinion that the recent stock market crisis, caused by the difficulties of the most risky segment of the US housing market, has not at this stage had an appreciable effect on world tourism demand. The crisis of recent weeks has, for the most part, been financial. If it has wiped out the rapid – and perhaps exaggerated – gains made by certain markets since the beginning of the year, it has not, for the time being at least, had a substantial impact on what is sometimes called the “real economy”. Household demand is still buoyed up by objective factors: the sound financial situation of enterprises in the OECD countries and fuller employment in the industrialized countries, including those of the euro zone. The International Monetary Fund (IMF) considers that if it were called upon to revise downwards its growth forecasts for 2007, it would be to a limited extent. The IMF had already made allowance for the relative slowdown of US growth when, in July, it revised upwards (from 4.9 to 5.2 per cent) its estimate of overall growth for 2007, owing to the good performance of other major economies, such as China, India, and Russia. The OECD, for its part, has just revised, on 5 September, its 2007 projections for the developed economies. This revision, however, is limited. It lowers the growth projection from 2.3 per cent to 2.2 per cent for the G7 countries as a whole, from 2.7 per cent to 2.6 per cent for the euro zone, and from 2.1 per cent to 1.9 per cent for the United States. As for the major European generating countries, projections are slightly lower for Germany and France, but higher for the United Kingdom. At this stage, therefore, it appears that the macroeconomic impact of the crisis experienced by the stock markets during the summer should be limited. Besides, if the growth of the economy, and hence the purchasing power of the social groups that account for the bulk of international travel, were to progress more slowly or even, in the later case, to decline slightly, it is by no means obvious that tourism expenditure would be affected proportionally. On the contrary, the experience of recent years shows that travel and tourism have become an important sociological phenomenon and that households are, if necessary, prepared to make sacrifices in other areas of consumption or even to dip into their savings rather than forgo their holiday travel. Strong economic activity, for its part, serves to bolster business travel. Turning specifically to US households, those experiencing difficulties in repaying their large mortgages were not, in any case, the most likely to travel, especially abroad, given their demographic and social profiles. By contrast, the baby boomers, who are now approaching retirement age and who, for the most part, have already bought their homes, do not seem all that concerned about the subprime mortgage problem. They are, in fact, one of the new and important forces behind travel and leisure demand in that country, as well as in western Europe and Japan. Broadly speaking, in spite of the trend towards more moderate growth, the US economy remains strong. Average household income and consumption levels have not so far been affected by the crisis. That is why, notwithstanding the trend, until recently, towards a weaker US dollar, especially against the euro, long-haul tourism generated by the US market was up by 5 per cent in 2006 (and by 4 per cent to Europe). Provisional figures suggest that this tendency has continued this summer. Moreover, one of the consequences of the recent stock market turbulences has been to encourage the financial institutions to seek safer investment options than the housing market and, hence, to transfer part of their assets to US public debt securities, which has led to a slight recovery of the dollar. If this trend were to persist, it would reinforce the predisposition of the US tourist to travel abroad. Just as US demand is proving resilient, the other major generating markets are shored up by the strength of their domestic economies. It should be borne in mind that whereas the USA alone accounts for about a quarter of world GDP, the expenditure of US citizens abroad (72 billion dollars in 2006) represents only 9.8 per cent of international tourism receipts (735 billions in 2006). If 63.7 million US citizens travelled abroad last year, Germany generated 71 million and China 34 million departures, to mention only two countries now experiencing considerable economic expansion. Taken together, these elements allow us to conclude, relatively safely, that, given its present form and magnitude, the international financial crisis that began this summer is not impeding the growth of tourism to any measurable extent. It would take a veritable collapse of the “real economy”, brought about by a depreciation of assets, with repercussions for household consumption and leading to both a reduction in liquidity and a loss of confidence on the part of economic entities, for international tourism to be truly affected. But we would then have entered a phase in the history of the world economy that would replace the period of growth it has enjoyed for several years. In June this year the UNWTO Barometer showed that the sector grew at a faster pace in the first four months of the year (6.3 per cent for arrivals) than in 2006 (4.9 per cent for arrivals and 4.5 per cent for receipts). The October edition of the Barometer is likely to confirm this positive trend. It would come as no surprise if the number of international tourist arrivals were to reach or even surpass the 880 million mark in 2007. For further information please contact: UNWTO Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - www.unwto.org

Statement of Ministry of Tourism and Sports of Thailand on Plane Crash in Phuket Sunday 16 September 2007, a passenger aircraft (U.S.-made McDonnell-Douglas 82) operated by Thai budget carrier One-Two-GO, Flight 269, left Bangkok about 14.30 hrs and scheduled to land in Phuket at 16.00 hrs, crashed at the Phuket Airport shortly after landing in heavy wind and strong rain with poor visibility. The plane carried 123 passengers and 7 crew members. 87 of the 130 people on board were dead, 43 survivors were foreigners from Australia, Austria, Britain, Germany, Iran, Ireland, Italy, Natherlands and Sweden. The plane skidded off the runway during a landing attempt then crashed. The Ministry of Foreign Affairs has established a Rescue Centre to assist relatives of the victims in sending those injured to hospitals and in receiving the bodies. The nearest international airport is Krabi Airport which is one-hour drive. All flights from Phuket International Airport were canceled following the crash and the Phuket Airport was closed, however, the Airport will operate today, 17 September 2007, at 11.00 hrs. The Government of Thailand and the Ministry of Tourism and Sports by the Tourism Authority of Thailand are providing facilitation for the affected passengers. Dr. Suvit Yodmani, Minister of Tourism and Sports, has visited and conveyed the message of condolence of General Surayud Chulanont, Prime Minister, to the injured and relatives of those who passed away, with commitment that the Government of Thailand will provide utmost effort in rescuing and facilitating the relatives in visiting the injured, sending the passengers back to home countries as well as issuing death documents. Should you need any assistance or have any queries, please contact the following telephone numbers: Bangkok (662) 643 5522, (662) 644 7245 Phuket (6676) 351 390, (6676) 351 517

Strategic Approach to Crisis Management Madrid, 19 September 2007 The need for a more strategic approach to risk and crisis management has been confirmed by recent events such as the forest fires in Greece, hurricanes in Central America, and the earthquake in Indonesia. While these events are challenges to travellers and the tourism sector, they also reflect the number and kinds of natural and man-made disasters which affect the world as a whole. Tourism authorities from Greece, Honduras and Indonesia informed UNWTO that recent events have not caused major changes in the schedules of travellers. While this reflects the resilience of the travel and tourism industry, it also underlines the need for a strategic and rapid response of the sector to the adversities. In an effort to further increase its response mechanisms, UNWTO has allocated additional resources and realigned its general Programme of Work for the years 2008/2009 to help better face these challenge. UNWTO draws on its rich experience and proven capability in the work done so far for the recovery of tourism in the post tsunami Phuket Action Plan of February 2005 and the various efforts on Avian and Human Influenza pandemic. Furthermore, the creation of the Tourism Emergency Response Network (TERN), simulation exercises, and the establishment of the dedicated website sos.travel, have all expanded the existing platform to counter the threat of human and man-made disasters that seem to challenge the world more and more. The close collaboration with other UN bodies and agencies such as the UN System Influenza Coordination (UNSIC), the World Health Organization (WHO), the International Civil Aviation Organization (ICAO), to name a few, should reinforce UNWTO in its future endeavours to tackle all forms of crises to the tourism industry as a whole. The Organization will be presenting its report on strengthening its crisis management activities for discussion at the forthcoming UNWTO General Assembly in Cartagena de Indias, Colombia, 22-29 November 2007, and hopes to receive full endorsement by its Members for its plans. For further information please contact: UNWTO Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - www.unwto.org

Emerging Destinations Look to the Media for Assistance Tbilisi, 25 September, 2007 Emerging destinations in Eastern Europe and Central Asia are convinced that tourism is one of the best ways to boost their economies and are calling on the media to help put them on the world tourism map. Tourism officials from 37 countries began a two-day meeting with international and local media representatives as part of the Tourcom Conference on Strategic Communications, organized by UNWTO and the Government of Georgia in the country’s capital, Tbilisi. In opening the conference, Georgian Prime Minister Zurab Nogaideli highlighted his Government’s commitment to tourism development: “With its rich history, culture and geographical diversity Georgia is quickly becoming an attractive travel destination. We are investing in hotels, restaurants (for our spectacular cuisine), transport and, most importantly, training. Of vital interest to us is the care of historic cities and towns and the survival of the Georgian culture of hospitality that every visitor wishes to experience.” The two-day conference brings together more than 200 participants, including journalists from CNN, BBC World, eTurbo, international news agencies, newspapers in Europe and the United States, including the famous Lonely Planet founder Tony Wheeler on his first visit to Georgia. “The relationship between tourism and the media is vital and complex,” said UNWTO Secretary-General Francesco Frangialli in his inaugural address. “Tourism is highly dependant on media reporting because the vast majority of travel decisions are made by people who have never seen the destination first hand for themselves.” When there is bad news or crisis the impact on tourism can be devastating. “Tourists are scared away from destinations caught in the glare of round-the-clock disaster coverage, causing communities dependent on tourism to lose their source of livelihood,” the Secretary-General added. Preparing for a crisis and improving relations with the media are two of the objectives of the conference – which is the fifth in a series of regional Tourcom meetings organized by UNWTO. Delegates will also discuss the potential of Silk Road tourism and how to better promote this legendary route so that tourists will begin to travel along the trails once used by camel caravans. Other sessions will focus on the use of internet and new communications technologies, as well as the development of public-private partnerships in tourism. Georgia – with its Black Sea resorts and abundant natural attractions – aims to become one of Europe’s premier tourism destinations by 2020. Towards this goal, three new airports have been opened in the last three years, increasing air traffic tenfold. International hotel chains, including Hyatt, Radisson and Kempinski, are entering the Georgian market. Together with the President of Georgia Michael Saakashvili, the UNWTO Secretary-General on Monday inaugurated a new tourism school that will train workers needed to staff the growing industry. For further information please contact: UNWTO Media Section
 T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - www.unwto.org

World Tourism Day 2007 - “Tourism Opens Doors For Women” - Think Tank: The Role Of Women In Tourism Bentota, Sri Lanka, 27 September 2007 On the occasion of World Tourism Day 2007 hosted by Sri Lanka in Bentota, a Think Tank was held on this year’s theme ”Tourism Opening Doors For Women” and its inter-relationship with the UN Millennium Development Goals. Under the Chairpersonship of H.E. Mrs Nilofar Bakhatiar, a group predominantly of women who have played prominent roles in Tourism around the world discussed: The importance of women in the tourism sector. Improving the role of women in tourism. Accentuating the role of women particularly in developing countries. During the discussion the following issues were raised: The need for AWARENESS CREATION about the opportunities for women and their concerns amongst general policy makers and amongst women themselves. Creating APPROPRIATE POLICY FRAMEWORKS FOR WOMEN´S ECONOMIC EMPOWERMENT with tourism as a primary component so that the sector is integrated into mainstream policy making. The requirement not only to open doors, but to MAKE IT POSSIBLE FOR WOMEN TO GO THROUGH THEM, including good training, development programmes, targeted information, decent and equal pay, good career development, family support structures and frameworks for ensuring self-respect. The PARTICULAR OPPORTUNITIES presented by agro tourism, ecotourism, health and wellness, and the creative sector. The importance of GETTING THE DIVERSE PRIVATE SECTOR ACTIVELY INVOLVED AS WELL AS NGOs AND THE MEDIA; with a fundamental requirement for the Public Sector to put in place and implement legislation for equal opportunity, equal pay and fair working conditions. In respect to the latter, note was taken of the need to address unreasonable working hours particularly for women with families. The value of SHOWCASING WOMEN with fulfilling jobs at all levels, as well as those showing leadership and career progression. The timeliness of this discussion in relation to broader action on gender equality and of UNWTO, WITH THE SUPPORT OF UNIFEM (United Nations Development Fund for Women), CHAMPIONING THIS ISSUE, as well as the importance of carrying this forward into a defined programme and action plan. The DANGER OF SELF-DELUSION in considering primarily the beneficial aspects of tourism and women while ignoring the darker side of exploitation, harassment, abuse and marginalization. The significance of INCREASED ACCESS TO CREDIT FACILITIES to encourage women entrepreneurs, and the proven reliability of women in meeting the conditions. The absence of RELIABLE INFORMATION at a global, regional and national level, and the importance of such information for effective decision making & monitoring. Against this background the following conclusions were reached: To initiate a UNWTO – UNIFEM annual report on the state of Women in Tourism. To make this an ANNUAL FORUM and to establish a broader biennial worldwide conference. To foster a NETWORK of activists, ambassadors and advocates to support the work of the UNWTO Special Advisor on Women in Tourism, and the establishment of a TASK FORCE to develop a draft Programme of Activity. To put in place a DATA COLLECTION system including desk research, case studies and alignment with the Tourism Satellite Account where feasible. To expand the website www.tourismgender.com into a PORTAL for gathering and presenting information, and serving as a framework for continuing focus; as well as a resource pool for gathering and sharing. To develop with partners an AWARENESS CAMPAIGN aimed at the industry, governments, media and women themselves, as well as the creation of a global AWARDS SCHEME. To strongly urge UNWTO and its Member States to take affirmative action within their power to actively involve women, from all social, economic and cultural spheres, into strategy, policy and operational decision making. To urge UNWTO to emphasize these issues within the framework of its Global Code of Ethics for Tourism. World Tourism Day 2007 is an occasion to celebrate women’s achievements in the tourism sector and stimulate continuous action in support of UN’s 3rd Millennium Development Goal: Promoting Gender Equality and Women Empowerment through to 2015 and beyond. World Tourism Day is commemorated on 27 September each year by appropriate events on themes selected by UNWTO's General Assembly, on recommendation of the Executive Council. This date was chosen to coincide with the anniversary of the adoption of the UNWTO Statutes on 27 September 1970 and designated as World Tourism Day by the UN General Assembly. For further information please contact: UNWTO Media Section T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - www.unwto.org

Davos Conference on Climate Change and Tourism - Tough Challenges and Major Opportunities Madrid, 28 September 2007 The global challenge of climate change and action by the tourism sector in both adaptation of destinations and mitigation of its own impacts will be addressed at the upcoming Second International Conference on Climate Change and Tourism in Davos, Switzerland (1-3 October). The meeting is organized by UNWTO together with the United Nations Environment Programme (UNEP), the World Meteorological Organization (WMO) and supported by the World Economic Forum (WEF) and the Swiss Government. The increasingly important travel and tourism sector – totalling 846 million international arrivals and some 4 billion domestic trips in 2006- is both a contributor to greenhouse gas (GHG) emissions, and at the same time highly vulnerable to the effects of climate change, according to a new report to be released later this year by UNWTO, UNEP and the WMO. An Advance Summary of the Report entitled “Climate Change and Tourism: Responding to Global Challenges”, attempts to quantify the links between tourism and climate change. Among the key conclusions of this study are: Carbon dioxide emissions from the sector’s transport, accommodation and other tourism activities are estimated to account for between 4 and 6% of total emissions. If no mitigation measures are taken, tourism contribution to CO2 emissions could grow by 150% in the next 30 years, based on UNWTO tourism market forecasts. Impacts of climate change on the tourism sector will steadily intensify, particularly under higher global GHG emission scenarios. Changing climate patterns might alter major tourism flows where climate is of paramount importance, such as Northern Europe, the Mediterranean and the Caribbean. Coastal, mountain and nature-based destinations in least developed countries and small island developing states might be particularly affected. The tourism sector needs to strategically focus on both, adaptation measures in affected tourism destinations in order to safeguard economic returns and jobs, and mitigation measures of specific forms of tourism in order to achieve substantial emission reductions. New technology and financial mechanisms will also be pivotal. UNWTO Secretary-General Francesco Frangialli says that “Climate change is real, its effects are proven and the Tourism sector has to play its part in contributing to the solution of the challenges it poses. Within our commitment to the Millennium Development Goals and as the lead Tourism organization in the UN family, we want to ensure the coherence between action on poverty reduction and climate change. Tourism is an important player in both, as it represents the main economic driving force for several developing states.” According to UN Under-Secretary General and UNEP Executive Director Achim Steiner, “The tourism industry is both challenged by climate change and a contributor to greenhouse gas emissions as reflected in the latest UNWTO report. Last week at the United Nations in New York, world leader after world leader pledged political will at the highest level to realize a post 2012 emissions reduction agreement. Meanwhile many corporations pledged emission reduction cuts of up to 50 per cent by 2020. Others have plans in place to go further, even to carbon neutrality. This is the kind of leadership and innovation needed across all sectors including the tourism industry—leadership that supports governments and may help ensure that the wonderful and extraordinary travel destinations that sustain the industry today will be there for us to enjoy tomorrow.” What is clear is that travel to and from the poorest countries that rely on tourism as their primary export is only a small proportion of total trips. UNWTO stresses that one of its primary goals is to ensure that the necessary solutions to this global challenge are coherent with the equally important global fight against poverty, where tourism is such an important contributor. The report includes a synthesis of current and future likely impacts of climate change on tourism destinations around the world, possible implications for tourist demand, current levels and trends in greenhouse gas emissions from the tourism sector, and an overview of policy and business management responses to climate change. The results of the Conference will be considered at a UNWTO Ministerial Summit in London on 13 November, with the support of the World Travel Market and the UK Government, and factored as appropriate into the overall UN Strategy for Climate Change Response to be discussed in Bali later in December. This release is jointly issued with the United Nations Environment Programme (UNEP) For further information please contact: Geoffrey Lipman, UNWTO Assistant Secretary-General, Spokesperson Marcelo Risi, Media Officer T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - www.unwto.org UNEP Robert Bisset, Press Officer T: +33 1 4437 7613 robert.bisset@unep.fr

Responding to Global Challenges - 2nd International Conference on Climate Change and Tourism Davos, 1 October 2007 More than 600 participants from over 100 countries and 20 international organizations are at the 2nd International Conference on Climate Change and Tourism in Davos, Switzerland which opened this Monday. Organized by UNWTO together with the United Nations Environment Programme (UNEP), the World Meteorological Organization (WMO) and supported by the World Economic Forum (WEF) and the Swiss Government, the three-day Conference addresses the global challenge of climate change and action by the tourism sector in both adaptation of destinations and mitigation of its own impacts. In opening the Conference, H.E. Dr. Eric Scheidegger, Deputy Director of the Swiss Secretariat of State for Economic Affairs, stressed the need for fostering the full use of the adaptation potential of the tourism sector and supporting market-based off-setting mechanisms. Dr. Scheidegger welcomed UNWTO’s initiative to make the Conference carbon neutral. To be consistent with UNWTO’s commitment to sustainable travel, the Organization has asked participants to register with carbon offsetting organizations. Carbon offsetting mitigates greenhouse gas emissions and can involve renewable energy projects (such as solar, wind power and hydroelectricity or biomass and biofuels) and tree planting, among others. In his opening speech, UNWTO Secretary-General Franceso Frangialli emphasized that “A revolution, not just economic or technological, but also cultural, is what climate change in calling for the tourism world to bring about.” At the same time he underscored that “tourism is linked to poverty alleviation. It would be an error to take an overly simplistic approach in which apprehensions regarding climate would lead to losing sight of all other priorities.” Multi-Stakeholder Conference Participants from public administrations, the private sector, the academic community and civil society at large are gathered to discuss particular issues around the response of the tourism sector to global warming, focusing on both destinations and activities. The focus on destinations will consider: Coastal destinations and small islands; Mountain regions and winter tourism; and Nature-based destinations. The response of the tourism sector also has to build around the various sectors and activities of this industry. This will be the subject of a final plenary session on mitigation with a special focus on Transport; Tour operation and Accommodation. Ongoing challenge Climate change is not new to UNWTO’s agenda. Since the 1st International Conference on Climate Change and Tourism, ‎convened by UNWTO ‎in Djerba, Tunisia in 2003, a growing body of ‎knowledge has been generated addressing the ‎complex relationships ‎between the tourism sector and climate change with important research ‎‎activities on this subject. ‎ Just as climate change is being addressed globally under UN leadership, UNWTO has the responsibility of formulating how the tourism industry can adapt to and mitigate the climate challenge. The results of the Conference will be summarized in the Davos Declaration to be presented at the closing session on 3 October. The outcome will be considered at a UNWTO Ministerial Summit in London on 13 November, with the support of the World Travel Market and the UK Government, and factored as appropriate into the overall UN Strategy for Climate Change Response to be discussed in Bali later in December. For further information please contact: Geoffrey Lipman, UNWTO Assistant Secretary-General, Spokesperson Marcelo Risi, Media Officer T: (34) 91-567-8194 / (34) 91-567-8100 / F: (34) 91-567-8218 comm@unwto.org - www.unwto.org

Responding to Climate Change with Concrete Action Davos, 2 October 2007 UNWTO E-Tourism Climate Change Award Earth Lung – Carbon Free Destinations Carbon free destinations and interactive “eTourism” tools to advance a coherent response to climate challenge, are among the proposals discussed at the 2nd International Conference on Climate Change and Tourism held in Davos, Switzerland. UNWTO calls on all private and public stakeholders in tourism to factor climate change into their decision-taking process. UNWTO advocates adaptation to and mitigation of climate change, while maintaining its commitment to reducing extreme poverty and fostering sustainable development, as laid out in the UN Millennium Development Goals. Increased awareness for climate change and its solutions can be advanced through web-based tools which highlight destinations offering more climate friendly tourism choices, as travel information is increasingly becoming web-oriented. Changing consumption behaviour, for example, by encouraging carbon neutral travel, will be promoted through the UNWTO eTourism Climate Change Award. This initiative is a global first as it links tourism response to climate change with the latest state of the art information and communications technology. It is also among the practical outcomes of UNWTO’s public-private-partnership signed with Microsoft and acknowledges best practice responses to climate change in order to stimulate innovation and change of behaviour to global warming. The pilot trial for this award will be held at the Canadian Tourism Commission’s “Canada-e-Connect”, the 1st Canadian eTourism Strategy Conference & eTourism Awards in Vancouver, Canada, 7-9 November, 2007. Each entry will be reviewed by a panel of experts selected by UNWTO, which will certify and promote the winners (www.canadianetourismawards.com). Carbon Free Destinations The Tourism Industry needs to prepare for a possible change in tourism demand as a response to climate change. With transport as one of the most visible contributors to global warming, increased awareness regarding climate change might induce tourists to switch from long haul to short haul destinations. But these shifts could potentially harm least developed countries, most of which depend heavily on tourism income - 46 of the 49 poorest countries of the world rely on international tourism as their primary source of foreign exchange earnings. During the Davos Conference Sri Lanka announced the initiative Earth Lung – Carbon Free Sri Lanka. This practical policy response represents a bridge across the trade-off between environmental awareness and tourism’s pro-development potential. As a small country which depends heavily on long-haul travel to generate tourism income, Sri Lanka is facing up to the climate challenge and aims at becoming the first carbon neutral destination. As its tropical forest systems can store large amounts of carbon which otherwise would add to the CO2 in the atmosphere, Sri Lanka aspires to be a travel and tourism Earth Lung. With its commitment to a range of LULUCF-activities (Land Use, Land Use Change & Forestry) associated with appropriate Carbon Offset Programs (COP), “this initiative has both real and symbolic value and we hope other countries and stakeholders to join the Earth Lung Community to